Journal
Stories from the field, notes from the people who live it, and the thinking behind everything we build.
The Quiet History of Seeds in Sports
How a mouthful of sunflower seeds became the unofficial teammate of dugouts everywhere — and why the ritual stuck.
→ Apr 08, 2026Sunflower Seeds for Hunting Season: How to Stay Still, Quiet, and Sharp in the Stand
Hunting is mostly waiting. You climb into the stand before light, and then you sit — still, quiet, and patient — for hours, hoping…
→ Mar 14, 2026How to Get the Most Out of Your Spit Stick
Four simple habits to make the Spit Stick disappear into your day and show up right when you need it.
→ Feb 12, 2026The Best Snacks to Keep You Alert on a Long Drive (Without the Sugar Crash)
Anyone who's driven through the night knows the trap. You stop for gas, grab a candy bar and an energy drink, and feel great…
→ Jan 22, 2026Why We Built HUSKA: A Better Way to Keep Your Head in the Game
The story behind the Spit Stick — how we kept the ritual and lost the spit cup, the mess, and the smell.
→ Nov 06, 2025How to Crack Sunflower Seeds in Your Mouth (and Stop Spitting Everywhere)
Everyone remembers the first time they tried to eat sunflower seeds like the pros and ended up with a mouthful of shell, a little…
→ Oct 30, 2025Sunflower Seeds and Baseball: The Story Behind Dugout Culture's Favorite Habit
If you've ever watched a baseball game, you've seen it: a player leaning on the dugout rail, working through a bag of sunflower seeds…
→ Sep 18, 2025Are Sunflower Seeds Actually Good for You? What Happens When You Eat Them Every Day
Sunflower seeds have quietly become one of the most common snacks in dugouts, deer stands, and long-haul road trips. But are they actually good…
→ Jul 24, 2025How Ballplayers Quit Dip and Chew — and Why So Many Switched to Seeds
For most of baseball history, the dugout came with a can of dip or a pouch of chew. It was part of the uniform,…
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